Audience: primary and secondary research


Audience: primary and secondary research

Whilst presenting my treatment in order to gain an understanding of what the visuals to my music video should be like I received feedback from my fellow class mates. Here they evaluated the genre of the music video, the target audience, what they expect to see and many more.

STUDENT 1
What genre would you place it in? 
pop 
What do you think the TA is?
 18-late 20’s
What would you expect to see in the music video? 
 Sexual scenes, voyeuristic close ups, swimming pool, saturated lights, club lights, trippy
Comments on the proposed form of the video after listening to the treatment? 
Good idea following the maning on different colours of lights,trippy vibe is also good idea. I also like the maning behind the sinister nature
Suitability for genre?
 Yes
Suitability for industry context?
 Yes
Suitability for TA? 
suitable

STUDENT 2
What genre would you place it in? 
Urban pop 
What do you think the TA is?
 16-25 (predominantly female)
What would you expect to see in the music video? 
Performance, contrasting lighting, abstract, colourful, two protagonists, plain background, slow paced.
Comments on the proposed form of the video after listening to the treatment? 
Staic tv, flashbacks, through tv, lighting (red/blue) psychedelic editing, conventions of heartbreak all seem relevant
Suitability for genre?
 Yes
Suitability for industry context?
 Yes
Suitability for TA? 
suitable

TEACHER 1
What genre would you place it in? 
pop 
What do you think the TA is?
 18-35 M/F
What would you expect to see in the music video? 
Performance shots-loads of different shots and angles,quiet focus on instrumental, male/female performance, images, relationships crumbling
Comments on the proposed form of the video after listening to the treatment? 
static TV-motif of disruption, flashbacks (REC) red= passion/anger, Blue= coolness
Suitability for genre?
 Yes
Suitability for industry context?
 Yes
Suitability for TA? 
suitable




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